) I guess the next on will be Poland then...
Post by RegisFan on May 23, 2012 14:41:40 GMT -5
It looks like the "Ask the Nation" lifeline will be implemented using both the show's website and an iOS app. This sounds like a lot of fun for our UK viewers.
More on "Ask the Nation"
UK Millionaire Probes Britons Live as Part of Revamp
From C21 Media
Posted 5/18/12
ITV is adding new play-along elements to hit gameshow Who Wants To Be a Millionaire? when it returns to UK screens in July, as the broadcaster commits to seven new episodes of the show.
The second-screen overhaul will allow viewers to play along with the game in real-time and compete with each other via an ITV-hosted Millionaire site or through apps for iOS and Android devices.
Contestants on the show will also be able to ‘ask the nation’, with viewer performer stats to be referred to throughout the show, in a similar way to other interactive gameshows such as Channel 4′s The Million Pound Drop.
Sony-owned producer Victory TV, which makes the TV version of Millionaire in the UK, developed the second-screen features, working with ITV. French interactive TV specialists Visiware also partnered on the technology side.
The features will appear during a string of three Who Wants To Be a Millionaire specials that will run this July. The live summer special event will feature members of the public for the first time in two years.
ITV has also committed to four new celebrity specials that will run later in the year. “Live and themed specials have worked incredibly well for us, and that’s what we’ll continue to do, both with celebrities, and the general public,” said ITV controller of entertainment Layla Smith.
The UK initiative is separate from Sony’s Europe-wide plan to roll out a single play-along app for the show and the global Facebook social game version of Millionaire due to launch soon.
